Facebook has blocked Google AdSense from its list of approved ad providers. This means third party developers for Facebook cannot use one of the worlds biggest internet advertising networks to provide adverts and earn revenue from. Amazon.com is missing as well (they give out adverts now).
The list of acceptable advertisers is not completely finalised, but rumour has it Google and Amazon haven’t made it yet because they have not agreed to Facebook’s restrictive terms of service. (They don’t want advertisers taking any of Facebooks user data, which they use to target the ads – if they do receive it, they must alert FB and delete right away.)
All this comes after just a few months ago Google stopped users being able to import their Google contacts into Facebook, due to Facebook not allowing it to work the other way – Google claimed. Added to fact that Facebook boasted more display ad impressions last year than Google, Microsoft and Yahoo combined tells the story of how Facebook is rising to become a real competitor to Google, and both companies know it.
Developers of Facebook third-party applications are not happy and having two huge ad providers off the list, and mentioning if this reduces their income, we can expect a decrease in the development of Facebook apps.
There is still time for Facebook, Google and Amazon to reach a deal and be included on the list, however its developers who will have to adapt to the situation in the meantime.
It looks like this is becoming a war between the 3 heavyweights. This will be something to look into with interest for everyone who is online earning an income
Thanks Haroun. They really are heavy weights! I’ll try and get some plugins similar to yours to reward people placing comments soon.